I've never been a fan of cold brew coffee - no, not even this one, though I tried - *BUT* Meowsome Cold Brew, when ground and brewed HOT (I used a French press), is really flavorful. This is some of the smoothest, tastiest coffee I've ever had. Don't hesitate to use this "cold brew" roast to "hot brew" a cup of deliciousness! I won't hesitate to get this again.